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By David Blaymires, Managing Director, Instinct Systems
I haven't met an owner of an ad agency or design studio who said they weren't busy - at least most of the time. I've met plenty who had no idea why they weren't as profitable as they expected. I've met many who didn't know what their business is capable of producing - they were just working day to day, week to week and month to month, hoping to make a profit out of all the effort they were putting in to their business.
Most seem to be doing all the right things to run their business. They have
a business plan that includes detailed budgets. They have a marketing
plan. But they have good months and bad months, good years and bad
years. It happens - it's the nature of business and of business cycles.
But there are businesses that manage the cycle really well, and are very
successful simply because they actively manage their profitability.
How do they do it?
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